Mad Rock began in 2002 as a small， climber owned and operated company that made innovative， highly technical and affordable rock climbing shoes. After many years and over a million pairs later， we still choose not to reflect on our accomplishments nor rest on our laurels-because our best shoes will always be the next batch! To us， "Innovation" isn"t just a catch phrase-it"s a challenge to be met daily. In that spirit， we embrace using the latest materials and technology to meet consumer demands while maintaining the high quality and innovative products that have put us on the map and in the packs of climbers around the world.!